LABOUR / CRAFTSMANSHIP / CONTINUITY

Let craftsmanship live on.
Let producers grow stronger.

It is people’s labour that gives a product its value. We help producers reach discerning buyers, develop their brands and find their place in digital commerce.

Take a closer look

01 / GROWING TOGETHER

Good production deserves a strong market.

Making a distinctive product and getting it to the right customer call for different kinds of expertise. We work together so that producers can present their products better, make use of digital tools and reach new markets.

Branding and product presentation

We help make the product’s story, its distinguishing features and the producer’s knowledge visible. We care about presentation and packaging that reflect the quality of the product.

Taking part in digital commerce

We support producers as they use the platform, present their products and build their experience of running a store.

Access to markets and export

Alongside individual shopping, we connect producers with different buyers through corporate gift selections, special campaigns and international sales opportunities.

02 / WOMEN PRODUCERS

Let labour become economic strength.

We offer women producers free consultancy and support on building a brand, adding value to their products, using technology and preparing for export. Together, we work on keeping traditional production alive, helping women earn an income from what they make and developing their professional skills.

Through campaigns and corporate selections, we bring handmade products such as Çınarcık work, Nallıhan needle lace, İznik tiles and Buldan weaving to new buyers. By supporting the care of rugs and kilims and the weaving of new ones, we help keep the craft going.

Stretching from olive oil to honey, from figs to walnuts and from weaving to tiles, this collaboration is part of a long-term relationship we have built so that producers’ talent is seen and rewarded.

03 / CULTURAL CONTINUITY

Demand can bring a tradition back to life.

When a craft that has struggled to find customers starts receiving orders again, the artisan who knows that work can keep on producing. That is why we do not see special occasions as merely a sales calendar. We see New Year, Ramadan and welcome packages as a way of creating new uses and new orders for traditional products.