A product’s value
grows with its story.

Mindful of our roots.
Open to the world.

A product’s value lies in the place it comes from, in the knowledge of the person who makes it and in the character it gains over the years. We founded Endemigo to make that value visible. We introduce an olive oil through its origin, a weaving through its craftsmanship and a collectible piece through its history.

Endemigo Teknoloji A.Ş. was founded in Istanbul in April 2020 by Merve Gülseli Altunbaş, and we have worked with a global outlook from the very beginning. We serve customers in Turkish and English, and make room for producers, brands and suppliers from different countries on the same marketplace.

We build our technology around the needs of the products we specialise in. Our shopping, auction and digital tools for producers come together to create a trading experience in which products are described accurately, effort is rewarded and trust endures.

From an idea to a living platform.

1. 2020

   Endemigo was founded

   We set out to bring GI and authentic products to the world, together with their origins and stories.

2. 2021

   Our corporate sales began

   We launched our corporate sales activities. Our distinctive products and gift selections began reaching organisations.

3. 2022

   We moved to the Technopark

   After moving to Yıldız Technical University Technopark, we continued our technology development journey from our new base.

4. 2023

   Blockchain and AI development

   We began blockchain and artificial intelligence development work tailored to the needs of our products and our trading model.

5. 2023

   Our auction journey began

   We launched our online auctions, creating a new, expertise-led meeting point between collectible pieces and buyers.

6. 2024

   A global leap

   We added GI and authentic products from more than 15 countries to our marketplace. Distinctive products from many parts of the world now come together on one platform.

7. 2025

   AI training and data bank

   We worked on AI training and on developing our data bank, deepening the body of knowledge that powers our technology.

8. 2026

   Our technologies come to life

   We released Beta 2 of our website and launched our mobile app. As we bring our shopping and auction experience together on web and mobile, we are continuing our work to integrate blockchain and AI technologies.

9. 2026

   Pre-Series A investment round

   We announced our pre-Series A investment round in October. We are accepting applications until the first week of November 2026.

Making the authentic visible.

We make GI and authentic products easy to discover with confidence, bringing the producer’s labour, the artisan’s knowledge and the customer’s access to quality products together in a single value chain. We want a good shopping experience to help good production carry on.

Sharing the value of the local with the world.

We are working to become the trusted global meeting point for people who want to discover distinctive products from different parts of the world. We are building a trading culture in which cultural heritage has a place in everyday life, technology empowers producers and quality production endures for generations.

The same approach, at every touchpoint.